JetLock at a glance
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The bike
Is becoming increasingly popular as a means of locomotion, as a piece of leisure.
Figures Bikes in Germany (2002)
number: 65 million
sales: about 4.5 million
Thefts: about 500,000 (not including unreported cases)
Trend: significantly growing
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JetLock
Objective: avoidance especially of spontaneous theft
Principle: deterrent through alarm
Market Positioning: JetLock is the new, intelligent lock which offers protection against sponaneous theft. With its product advantages, it fills a gap between expansive and heavy or easy-to-crack locks.
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Target Group:
Theft, especially spontaneous theft concerns bikes of all types, brands, price categories, independent of age and condition. JetLock is the ideal protection against spontaneous theft for all types of bikes and price categories.
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costs and prices: (ca.)
retail price ca. 38 €
production costs in Germany ca. 6,20 €
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JetLock in comparison:
Armoured cable, frame and other locks:
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JetLock:
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heavy |
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expansive |
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inconvenient |
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not tightly fixed to the bike |
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additional key required |
Spiral cable, spoke and other locks:
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easy to crack |
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sometimes not tightly fixed to the bike |
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additional key |
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new design |
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new principle: alarm instead of armour |
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light |
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good value |
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compact |
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no additional key |
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additionally secures saddle and front wheel |
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directly attached to the saddle without impeding while driving |
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robust macrolon casing |
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with LED back light |
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JetLock for bike holidays
Weight on a bike is not only relevant for racing cyclists: More and more holiday-makers are cycling.
"Holiday-makers enjoy cycling – millions of Germans mount their bike during holiday time: In 2003 2.25 million spent their holidays lasting several days on their bikes’ saddle; this is a plus of 12.5 percent compared to the previous year, following from the bike holiday analysis 2004 by ADFC (Allgemeiner Deutscher Fahrrad Club)." (EUROBIKE NEWS)
Instead of a 3 kilo frame lock JetLock becomes the ideal equipment form bike holidays: With its light 220 g it hardly counts, with its steel cable also two bikes can be padlocked while on the road and its integrated back light ensures more roadworthiness.
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